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Frontend Web Developer Roadmap: Everything you need to know to get started

If you're feeling lazy and would prefer to watch a full video summary, one is available here. Let me know if you have any feedback!
What is frontend web development?
It is using code to create the visual part of a website. The content, the colours and positioning, as well as the logic that is on a page, such as submitting a form. That's frontend. The other part is 'backend', which is everything related to the database and network; the non-visual things that are going on behind the scene.

Different routes to learn web development
CS Degree: The first is a degree, through either a university or college. This offers strong foundational knowledge in computer science, which can be very helpful, especially in certain areas of programming. However in my experience, this understanding of computer science is not necessary in order to get your first web development job and you can learn all of the theory and nitty gritty details of computers while on the job. Additionally, getting a degree is also a very long process, so 3-4 years, it's also extremely expensive - and the majority of it won't be focused on web development.
Bootcamp: Next -3-4 month coding bootcamps (offers good structure and forces you to be fully immersed, but expensive and must be full-time)
Self-taught: Finally -Self taught. What the focus of this guide is. This route offers a flexible schedule and inexpensive, and as long as you have the right set of online courses and curriculum set up for you, I believe it is the best option. Getting your first web development job is not about what certificate or degree you have. In most cases, it is a meritocracy - that is, if you have the skills to do the job, you can get the job.

How long does it take to be job ready? 4-12 months.
Outline a timeframe which you are able to dedicate towards learning web development(3, 6 or 12 months) and create a schedule around it. This way you can track your progress and hold yourself accountable if you set a specific date to, such as finishing a specific course or start apply to jobs. Whether it is 3 or 12 months, the only thing that changes is how much time per week you are able to dedicate towards learning this craft. If it is 3 months, you'll need to be working 12+ hours per day, and for 12 months, maybe 2 hours per day. The key is coding daily, so you can immerse yourself.
It's also important to stick to one programming language, based on the job you're wanting to get. Don't get distracted by other languages. They're fantastic, but your focus needs to be on the core frontend stack. You don't want to be a Jack of all trades, but master of none. You need to get vertical proficiency, not horizontal - and you get that by practicing that one thing, daily.
What do you need to learn?
HTML (the content - the text, images, links), CSS(the styling - colors, positioning and responsiveness), and JavaScript(the logic for your website, when you click a submit button - what happens?). Once you have learned those three and have a strong foundation in JavaScript, then you'll be at a crossroads; React, Angular or Vue. These are JavaScript libraries and frameworks, which act as wrappers around vanilla JavaScript, giving you additional functionality that would take longer to code otherwise. It is important that the first thing you do before getting too deep into one of these, is to look on job websites (LinkedIn, Glassdoor or Indeed) and ensure that there are a lot of jobs for all of these in your area. Search for titles including "frontend developer and frontend engineer", as well as the words 'Angular, Vue and React' and see how many listings there are. If there is more of one of these technologies in your area, it may be better to learn that one. You'll likely find many of each. Personally I would recommend React as it is easier to learn than a full framework and there are usually a ton of jobs out there for it.
As a bonus, I would recommend looking into TypeScript and Redux. In JavaScript, you don't have to say that variable x is a number. It will infer that x = 5 is a number type. This however can sometimes lead to hard to catch bugs. TypeScript is still JavaScript, but it allows you to add strong typing to your application, where you define that variable x will be a number.
Redux is a state management library. Angular, React and Vue all have their own variations of Redux. When your application gets bigger and there are lots of different parts with their own data, Redux acts as a centralized memory for all of your different UI components to read from. It acts as a single source of truth so that everything stays organized.
Also need to be familiar with the version control technology Git (allowing you to 'save' your app at a specific point, roll back to it if necessary, and share the code online to others using Github or Bitbucket).
May also be helpful to know the basics of SASS (CSS wrapper, giving you more utility. It is still CSS, but just some extra tools which can be huge time savers). Along the way, you'll also need to learn basic terminal commands, using NPM packages and the build tool Webpack. You should also be familiar with the basics of Agile methodologies, which is a management style that a lot of development teams work in. If you're familiar with the very basics, then it will be an easier transition for you to join a dev team, and hiring managers will know that as well.
Learning resources
So, what resources can you use to learn all of this? I found that between YouTube and Udemy, you can learn everything required. I am going to leave a list down below with a list of Udemy courses you can pick up for $15 (when on sale). Each course is about 20-30 hours and it will teach you the required fundamentals. I'm not affiliated with these courses and make no money on it. I simply know the instructors are excellent and am sure they are high quality courses.

Once you've completed a these courses and have built a few projects
After that, it is all about getting your first job. I am going to create posts (and videos) on each of these points, because they deserve a post of their own.
In short, you'll need to have a great resume which highlights your love for web development, while also emphasizing how all of your previous job experiences has guided you towards this new career path.
Have a GitHub with your own projects on it, as well as some of the work you've done while learning along the way. Build out a portfolio website which highlights the projects you've build and the skills you have. You can host your portfolio and projects for free on GitHub Pages.
Consider doing 1 or 2 freelance jobs(even if it is just for friends or family), where you're working with a real client, with a real deadline. This will be good practice for you, and will show your future employer that someone has already trusted you, and that you delivered.
Familiarize yourself with LinkedIn, Indeed and Glassdoor - and start applying for 3-5 jobs per day. I did this for an entire month, had a few interviews and then landed my first job. It can take a few weeks, or a few months - eventually you will get your first opportunity. Getting your first job is the most difficult. Once you have worked somewhere and have some experience, finding your next job will be a lot easier.

On a final note, learning code is not easy. There will be roadblocks and it can be a difficult grind at times. Remember that the path you are on now is worth it and can get you to the place in your life where you really want to be, whether that is career satisfaction, ability to work from anywhere in the world, or financial freedom.
Thank you for your time! Consider checking out my YouTube channel, as I'm posting weekly now with videos specifically for frontend developers who are just starting out. Available here.
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Letter from a Birmingham Jail

With all of the recent discussion of the protests and riots following George Floyd's murder I thought it was worth remembering that this conversation has occurred before. Many objected to the tactics used by the Civil Rights movement with the same arguments and criticism that we hear today. I think they ring as hollow now as they did then. I think we could do well to read MLK's words and reflect on whether we want to be embracing the arguments that were so eloquently criticized here.
My Dear Fellow Clergymen:
While confined here in the Birmingham city jail, I came across your recent statement calling my present activities "unwise and untimely." Seldom do I pause to answer criticism of my work and ideas. If I sought to answer all the criticisms that cross my desk, my secretaries would have little time for anything other than such correspondence in the course of the day, and I would have no time for constructive work. But since I feel that you are men of genuine good will and that your criticisms are sincerely set forth, I want to try to answer your statement in what I hope will be patient and reasonable terms.
I think I should indicate why I am here in Birmingham, since you have been influenced by the view which argues against "outsiders coming in." I have the honor of serving as president of the Southern Christian Leadership Conference, an organization operating in every southern state, with headquarters in Atlanta, Georgia. We have some eighty five affiliated organizations across the South, and one of them is the Alabama Christian Movement for Human Rights. Frequently we share staff, educational and financial resources with our affiliates. Several months ago the affiliate here in Birmingham asked us to be on call to engage in a nonviolent direct action program if such were deemed necessary. We readily consented, and when the hour came we lived up to our promise. So I, along with several members of my staff, am here because I was invited here. I am here because I have organizational ties here.
But more basically, I am in Birmingham because injustice is here. Just as the prophets of the eighth century B.C. left their villages and carried their "thus saith the Lord" far beyond the boundaries of their home towns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco Roman world, so am I compelled to carry the gospel of freedom beyond my own home town. Like Paul, I must constantly respond to the Macedonian call for aid.
Moreover, I am cognizant of the interrelatedness of all communities and states. I cannot sit idly by in Atlanta and not be concerned about what happens in Birmingham. Injustice anywhere is a threat to justice everywhere. We are caught in an inescapable network of mutuality, tied in a single garment of destiny. Whatever affects one directly, affects all indirectly. Never again can we afford to live with the narrow, provincial "outside agitator" idea. Anyone who lives inside the United States can never be considered an outsider anywhere within its bounds.
You deplore the demonstrations taking place in Birmingham. But your statement, I am sorry to say, fails to express a similar concern for the conditions that brought about the demonstrations. I am sure that none of you would want to rest content with the superficial kind of social analysis that deals merely with effects and does not grapple with underlying causes. It is unfortunate that demonstrations are taking place in Birmingham, but it is even more unfortunate that the city's white power structure left the Negro community with no alternative.
In any nonviolent campaign there are four basic steps: collection of the facts to determine whether injustices exist; negotiation; self purification; and direct action. We have gone through all these steps in Birmingham. There can be no gainsaying the fact that racial injustice engulfs this community. Birmingham is probably the most thoroughly segregated city in the United States. Its ugly record of brutality is widely known. Negroes have experienced grossly unjust treatment in the courts. There have been more unsolved bombings of Negro homes and churches in Birmingham than in any other city in the nation. These are the hard, brutal facts of the case. On the basis of these conditions, Negro leaders sought to negotiate with the city fathers. But the latter consistently refused to engage in good faith negotiation.
Then, last September, came the opportunity to talk with leaders of Birmingham's economic community. In the course of the negotiations, certain promises were made by the merchants--for example, to remove the stores' humiliating racial signs. On the basis of these promises, the Reverend Fred Shuttlesworth and the leaders of the Alabama Christian Movement for Human Rights agreed to a moratorium on all demonstrations. As the weeks and months went by, we realized that we were the victims of a broken promise. A few signs, briefly removed, returned; the others remained. As in so many past experiences, our hopes had been blasted, and the shadow of deep disappointment settled upon us. We had no alternative except to prepare for direct action, whereby we would present our very bodies as a means of laying our case before the conscience of the local and the national community. Mindful of the difficulties involved, we decided to undertake a process of self purification. We began a series of workshops on nonviolence, and we repeatedly asked ourselves: "Are you able to accept blows without retaliating?" "Are you able to endure the ordeal of jail?" We decided to schedule our direct action program for the Easter season, realizing that except for Christmas, this is the main shopping period of the year. Knowing that a strong economic-withdrawal program would be the by product of direct action, we felt that this would be the best time to bring pressure to bear on the merchants for the needed change.
Then it occurred to us that Birmingham's mayoral election was coming up in March, and we speedily decided to postpone action until after election day. When we discovered that the Commissioner of Public Safety, Eugene "Bull" Connor, had piled up enough votes to be in the run off, we decided again to postpone action until the day after the run off so that the demonstrations could not be used to cloud the issues. Like many others, we waited to see Mr. Connor defeated, and to this end we endured postponement after postponement. Having aided in this community need, we felt that our direct action program could be delayed no longer.
You may well ask: "Why direct action? Why sit ins, marches and so forth? Isn't negotiation a better path?" You are quite right in calling for negotiation. Indeed, this is the very purpose of direct action. Nonviolent direct action seeks to create such a crisis and foster such a tension that a community which has constantly refused to negotiate is forced to confront the issue. It seeks so to dramatize the issue that it can no longer be ignored. My citing the creation of tension as part of the work of the nonviolent resister may sound rather shocking. But I must confess that I am not afraid of the word "tension." I have earnestly opposed violent tension, but there is a type of constructive, nonviolent tension which is necessary for growth. Just as Socrates felt that it was necessary to create a tension in the mind so that individuals could rise from the bondage of myths and half truths to the unfettered realm of creative analysis and objective appraisal, so must we see the need for nonviolent gadflies to create the kind of tension in society that will help men rise from the dark depths of prejudice and racism to the majestic heights of understanding and brotherhood. The purpose of our direct action program is to create a situation so crisis packed that it will inevitably open the door to negotiation. I therefore concur with you in your call for negotiation. Too long has our beloved Southland been bogged down in a tragic effort to live in monologue rather than dialogue.
One of the basic points in your statement is that the action that I and my associates have taken in Birmingham is untimely. Some have asked: "Why didn't you give the new city administration time to act?" The only answer that I can give to this query is that the new Birmingham administration must be prodded about as much as the outgoing one, before it will act. We are sadly mistaken if we feel that the election of Albert Boutwell as mayor will bring the millennium to Birmingham. While Mr. Boutwell is a much more gentle person than Mr. Connor, they are both segregationists, dedicated to maintenance of the status quo. I have hope that Mr. Boutwell will be reasonable enough to see the futility of massive resistance to desegregation. But he will not see this without pressure from devotees of civil rights. My friends, I must say to you that we have not made a single gain in civil rights without determined legal and nonviolent pressure. Lamentably, it is an historical fact that privileged groups seldom give up their privileges voluntarily. Individuals may see the moral light and voluntarily give up their unjust posture; but, as Reinhold Niebuhr has reminded us, groups tend to be more immoral than individuals.
We know through painful experience that freedom is never voluntarily given by the oppressor; it must be demanded by the oppressed. Frankly, I have yet to engage in a direct action campaign that was "well timed" in the view of those who have not suffered unduly from the disease of segregation. For years now I have heard the word "Wait!" It rings in the ear of every Negro with piercing familiarity. This "Wait" has almost always meant "Never." We must come to see, with one of our distinguished jurists, that "justice too long delayed is justice denied."
We have waited for more than 340 years for our constitutional and God given rights. The nations of Asia and Africa are moving with jetlike speed toward gaining political independence, but we still creep at horse and buggy pace toward gaining a cup of coffee at a lunch counter. Perhaps it is easy for those who have never felt the stinging darts of segregation to say, "Wait." But when you have seen vicious mobs lynch your mothers and fathers at will and drown your sisters and brothers at whim; when you have seen hate filled policemen curse, kick and even kill your black brothers and sisters; when you see the vast majority of your twenty million Negro brothers smothering in an airtight cage of poverty in the midst of an affluent society; when you suddenly find your tongue twisted and your speech stammering as you seek to explain to your six year old daughter why she can't go to the public amusement park that has just been advertised on television, and see tears welling up in her eyes when she is told that Funtown is closed to colored children, and see ominous clouds of inferiority beginning to form in her little mental sky, and see her beginning to distort her personality by developing an unconscious bitterness toward white people; when you have to concoct an answer for a five year old son who is asking: "Daddy, why do white people treat colored people so mean?"; when you take a cross county drive and find it necessary to sleep night after night in the uncomfortable corners of your automobile because no motel will accept you; when you are humiliated day in and day out by nagging signs reading "white" and "colored"; when your first name becomes "nigger," your middle name becomes "boy" (however old you are) and your last name becomes "John," and your wife and mother are never given the respected title "Mrs."; when you are harried by day and haunted by night by the fact that you are a Negro, living constantly at tiptoe stance, never quite knowing what to expect next, and are plagued with inner fears and outer resentments; when you are forever fighting a degenerating sense of "nobodiness"--then you will understand why we find it difficult to wait. There comes a time when the cup of endurance runs over, and men are no longer willing to be plunged into the abyss of despair. I hope, sirs, you can understand our legitimate and unavoidable impatience. You express a great deal of anxiety over our willingness to break laws. This is certainly a legitimate concern. Since we so diligently urge people to obey the Supreme Court's decision of 1954 outlawing segregation in the public schools, at first glance it may seem rather paradoxical for us consciously to break laws. One may well ask: "How can you advocate breaking some laws and obeying others?" The answer lies in the fact that there are two types of laws: just and unjust. I would be the first to advocate obeying just laws. One has not only a legal but a moral responsibility to obey just laws. Conversely, one has a moral responsibility to disobey unjust laws. I would agree with St. Augustine that "an unjust law is no law at all."
Now, what is the difference between the two? How does one determine whether a law is just or unjust? A just law is a man made code that squares with the moral law or the law of God. An unjust law is a code that is out of harmony with the moral law. To put it in the terms of St. Thomas Aquinas: An unjust law is a human law that is not rooted in eternal law and natural law. Any law that uplifts human personality is just. Any law that degrades human personality is unjust. All segregation statutes are unjust because segregation distorts the soul and damages the personality. It gives the segregator a false sense of superiority and the segregated a false sense of inferiority. Segregation, to use the terminology of the Jewish philosopher Martin Buber, substitutes an "I it" relationship for an "I thou" relationship and ends up relegating persons to the status of things. Hence segregation is not only politically, economically and sociologically unsound, it is morally wrong and sinful. Paul Tillich has said that sin is separation. Is not segregation an existential expression of man's tragic separation, his awful estrangement, his terrible sinfulness? Thus it is that I can urge men to obey the 1954 decision of the Supreme Court, for it is morally right; and I can urge them to disobey segregation ordinances, for they are morally wrong.
Let us consider a more concrete example of just and unjust laws. An unjust law is a code that a numerical or power majority group compels a minority group to obey but does not make binding on itself. This is difference made legal. By the same token, a just law is a code that a majority compels a minority to follow and that it is willing to follow itself. This is sameness made legal. Let me give another explanation. A law is unjust if it is inflicted on a minority that, as a result of being denied the right to vote, had no part in enacting or devising the law. Who can say that the legislature of Alabama which set up that state's segregation laws was democratically elected? Throughout Alabama all sorts of devious methods are used to prevent Negroes from becoming registered voters, and there are some counties in which, even though Negroes constitute a majority of the population, not a single Negro is registered. Can any law enacted under such circumstances be considered democratically structured?
Sometimes a law is just on its face and unjust in its application. For instance, I have been arrested on a charge of parading without a permit. Now, there is nothing wrong in having an ordinance which requires a permit for a parade. But such an ordinance becomes unjust when it is used to maintain segregation and to deny citizens the First-Amendment privilege of peaceful assembly and protest.
I hope you are able to see the distinction I am trying to point out. In no sense do I advocate evading or defying the law, as would the rabid segregationist. That would lead to anarchy. One who breaks an unjust law must do so openly, lovingly, and with a willingness to accept the penalty. I submit that an individual who breaks a law that conscience tells him is unjust, and who willingly accepts the penalty of imprisonment in order to arouse the conscience of the community over its injustice, is in reality expressing the highest respect for law.
Of course, there is nothing new about this kind of civil disobedience. It was evidenced sublimely in the refusal of Shadrach, Meshach and Abednego to obey the laws of Nebuchadnezzar, on the ground that a higher moral law was at stake. It was practiced superbly by the early Christians, who were willing to face hungry lions and the excruciating pain of chopping blocks rather than submit to certain unjust laws of the Roman Empire. To a degree, academic freedom is a reality today because Socrates practiced civil disobedience. In our own nation, the Boston Tea Party represented a massive act of civil disobedience.
We should never forget that everything Adolf Hitler did in Germany was "legal" and everything the Hungarian freedom fighters did in Hungary was "illegal." It was "illegal" to aid and comfort a Jew in Hitler's Germany. Even so, I am sure that, had I lived in Germany at the time, I would have aided and comforted my Jewish brothers. If today I lived in a Communist country where certain principles dear to the Christian faith are suppressed, I would openly advocate disobeying that country's antireligious laws.
I must make two honest confessions to you, my Christian and Jewish brothers. First, I must confess that over the past few years I have been gravely disappointed with the white moderate. I have almost reached the regrettable conclusion that the Negro's great stumbling block in his stride toward freedom is not the White Citizen's Counciler or the Ku Klux Klanner, but the white moderate, who is more devoted to "order" than to justice; who prefers a negative peace which is the absence of tension to a positive peace which is the presence of justice; who constantly says: "I agree with you in the goal you seek, but I cannot agree with your methods of direct action"; who paternalistically believes he can set the timetable for another man's freedom; who lives by a mythical concept of time and who constantly advises the Negro to wait for a "more convenient season." Shallow understanding from people of good will is more frustrating than absolute misunderstanding from people of ill will. Lukewarm acceptance is much more bewildering than outright rejection.
I had hoped that the white moderate would understand that law and order exist for the purpose of establishing justice and that when they fail in this purpose they become the dangerously structured dams that block the flow of social progress. I had hoped that the white moderate would understand that the present tension in the South is a necessary phase of the transition from an obnoxious negative peace, in which the Negro passively accepted his unjust plight, to a substantive and positive peace, in which all men will respect the dignity and worth of human personality. Actually, we who engage in nonviolent direct action are not the creators of tension. We merely bring to the surface the hidden tension that is already alive. We bring it out in the open, where it can be seen and dealt with. Like a boil that can never be cured so long as it is covered up but must be opened with all its ugliness to the natural medicines of air and light, injustice must be exposed, with all the tension its exposure creates, to the light of human conscience and the air of national opinion before it can be cured.
In your statement you assert that our actions, even though peaceful, must be condemned because they precipitate violence. But is this a logical assertion? Isn't this like condemning a robbed man because his possession of money precipitated the evil act of robbery? Isn't this like condemning Socrates because his unswerving commitment to truth and his philosophical inquiries precipitated the act by the misguided populace in which they made him drink hemlock? Isn't this like condemning Jesus because his unique God consciousness and never ceasing devotion to God's will precipitated the evil act of crucifixion? We must come to see that, as the federal courts have consistently affirmed, it is wrong to urge an individual to cease his efforts to gain his basic constitutional rights because the quest may precipitate violence. Society must protect the robbed and punish the robber. I had also hoped that the white moderate would reject the myth concerning time in relation to the struggle for freedom. I have just received a letter from a white brother in Texas. He writes: "All Christians know that the colored people will receive equal rights eventually, but it is possible that you are in too great a religious hurry. It has taken Christianity almost two thousand years to accomplish what it has. The teachings of Christ take time to come to earth." Such an attitude stems from a tragic misconception of time, from the strangely irrational notion that there is something in the very flow of time that will inevitably cure all ills. Actually, time itself is neutral; it can be used either destructively or constructively. More and more I feel that the people of ill will have used time much more effectively than have the people of good will. We will have to repent in this generation not merely for the hateful words and actions of the bad people but for the appalling silence of the good people. Human progress never rolls in on wheels of inevitability; it comes through the tireless efforts of men willing to be co workers with God, and without this hard work, time itself becomes an ally of the forces of social stagnation. We must use time creatively, in the knowledge that the time is always ripe to do right. Now is the time to make real the promise of democracy and transform our pending national elegy into a creative psalm of brotherhood. Now is the time to lift our national policy from the quicksand of racial injustice to the solid rock of human dignity.
You speak of our activity in Birmingham as extreme. At first I was rather disappointed that fellow clergymen would see my nonviolent efforts as those of an extremist. I began thinking about the fact that I stand in the middle of two opposing forces in the Negro community. One is a force of complacency, made up in part of Negroes who, as a result of long years of oppression, are so drained of self respect and a sense of "somebodiness" that they have adjusted to segregation; and in part of a few middle-class Negroes who, because of a degree of academic and economic security and because in some ways they profit by segregation, have become insensitive to the problems of the masses. The other force is one of bitterness and hatred, and it comes perilously close to advocating violence. It is expressed in the various black nationalist groups that are springing up across the nation, the largest and best known being Elijah Muhammad's Muslim movement. Nourished by the Negro's frustration over the continued existence of racial discrimination, this movement is made up of people who have lost faith in America, who have absolutely repudiated Christianity, and who have concluded that the white man is an incorrigible "devil."
I have tried to stand between these two forces, saying that we need emulate neither the "do nothingism" of the complacent nor the hatred and despair of the black nationalist. For there is the more excellent way of love and nonviolent protest. I am grateful to God that, through the influence of the Negro church, the way of nonviolence became an integral part of our struggle. If this philosophy had not emerged, by now many streets of the South would, I am convinced, be flowing with blood. And I am further convinced that if our white brothers dismiss as "rabble rousers" and "outside agitators" those of us who employ nonviolent direct action, and if they refuse to support our nonviolent efforts, millions of Negroes will, out of frustration and despair, seek solace and security in black nationalist ideologies--a development that would inevitably lead to a frightening racial nightmare.
Oppressed people cannot remain oppressed forever. The yearning for freedom eventually manifests itself, and that is what has happened to the American Negro. Something within has reminded him of his birthright of freedom, and something without has reminded him that it can be gained. Consciously or unconsciously, he has been caught up by the Zeitgeist, and with his black brothers of Africa and his brown and yellow brothers of Asia, South America and the Caribbean, the United States Negro is moving with a sense of great urgency toward the promised land of racial justice. If one recognizes this vital urge that has engulfed the Negro community, one should readily understand why public demonstrations are taking place. The Negro has many pent up resentments and latent frustrations, and he must release them. So let him march; let him make prayer pilgrimages to the city hall; let him go on freedom rides -and try to understand why he must do so. If his repressed emotions are not released in nonviolent ways, they will seek expression through violence; this is not a threat but a fact of history. So I have not said to my people: "Get rid of your discontent." Rather, I have tried to say that this normal and healthy discontent can be channeled into the creative outlet of nonviolent direct action. And now this approach is being termed extremist. But though I was initially disappointed at being categorized as an extremist, as I continued to think about the matter I gradually gained a measure of satisfaction from the label. Was not Jesus an extremist for love: "Love your enemies, bless them that curse you, do good to them that hate you, and pray for them which despitefully use you, and persecute you." Was not Amos an extremist for justice: "Let justice roll down like waters and righteousness like an ever flowing stream." Was not Paul an extremist for the Christian gospel: "I bear in my body the marks of the Lord Jesus." Was not Martin Luther an extremist: "Here I stand; I cannot do otherwise, so help me God." And John Bunyan: "I will stay in jail to the end of my days before I make a butchery of my conscience." And Abraham Lincoln: "This nation cannot survive half slave and half free." And Thomas Jefferson: "We hold these truths to be self evident, that all men are created equal . . ." So the question is not whether we will be extremists, but what kind of extremists we will be. Will we be extremists for hate or for love? Will we be extremists for the preservation of injustice or for the extension of justice? In that dramatic scene on Calvary's hill three men were crucified. We must never forget that all three were crucified for the same crime--the crime of extremism. Two were extremists for immorality, and thus fell below their environment. The other, Jesus Christ, was an extremist for love, truth and goodness, and thereby rose above his environment. Perhaps the South, the nation and the world are in dire need of creative extremists.
I had hoped that the white moderate would see this need. Perhaps I was too optimistic; perhaps I expected too much. I suppose I should have realized that few members of the oppressor race can understand the deep groans and passionate yearnings of the oppressed race, and still fewer have the vision to see that injustice must be rooted out by strong, persistent and determined action. I am thankful, however, that some of our white brothers in the South have grasped the meaning of this social revolution and committed themselves to it. They are still all too few in quantity, but they are big in quality. Some -such as Ralph McGill, Lillian Smith, Harry Golden, James McBride Dabbs, Ann Braden and Sarah Patton Boyle--have written about our struggle in eloquent and prophetic terms. Others have marched with us down nameless streets of the South. They have languished in filthy, roach infested jails, suffering the abuse and brutality of policemen who view them as "dirty nigger-lovers." Unlike so many of their moderate brothers and sisters, they have recognized the urgency of the moment and sensed the need for powerful "action" antidotes to combat the disease of segregation. Let me take note of my other major disappointment. I have been so greatly disappointed with the white church and its leadership. Of course, there are some notable exceptions. I am not unmindful of the fact that each of you has taken some significant stands on this issue. I commend you, Reverend Stallings, for your Christian stand on this past Sunday, in welcoming Negroes to your worship service on a nonsegregated basis. I commend the Catholic leaders of this state for integrating Spring Hill College several years ago.
But despite these notable exceptions, I must honestly reiterate that I have been disappointed with the church. I do not say this as one of those negative critics who can always find something wrong with the church. I say this as a minister of the gospel, who loves the church; who was nurtured in its bosom; who has been sustained by its spiritual blessings and who will remain true to it as long as the cord of life shall lengthen.
When I was suddenly catapulted into the leadership of the bus protest in Montgomery, Alabama, a few years ago, I felt we would be supported by the white church. I felt that the white ministers, priests and rabbis of the South would be among our strongest allies. Instead, some have been outright opponents, refusing to understand the freedom movement and misrepresenting its leaders; all too many others have been more cautious than courageous and have remained silent behind the anesthetizing security of stained glass windows.
In spite of my shattered dreams, I came to Birmingham with the hope that the white religious leadership of this community would see the justice of our cause and, with deep moral concern, would serve as the channel through which our just grievances could reach the power structure. I had hoped that each of you would understand. But again I have been disappointed.
I have heard numerous southern religious leaders admonish their worshipers to comply with a desegregation decision because it is the law, but I have longed to hear white ministers declare: "Follow this decree because integration is morally right and because the Negro is your brother." In the midst of blatant injustices inflicted upon the Negro, I have watched white churchmen stand on the sideline and mouth pious irrelevancies and sanctimonious trivialities. In the midst of a mighty struggle to rid our nation of racial and economic injustice, I have heard many ministers say: "Those are social issues, with which the gospel has no real concern." And I have watched many churches commit themselves to a completely other worldly religion which makes a strange, un-Biblical distinction between body and soul, between the sacred and the secular.
I have traveled the length and breadth of Alabama, Mississippi and all the other southern states. On sweltering summer days and crisp autumn mornings I have looked at the South's beautiful churches with their lofty spires pointing heavenward. I have beheld the impressive outlines of her massive religious education buildings. Over and over I have found myself asking: "What kind of people worship here? Who is their God? Where were their voices when the lips of Governor Barnett dripped with words of interposition and nullification? Where were they when Governor Wallace gave a clarion call for defiance and hatred? Where were their voices of support when bruised and weary Negro men and women decided to rise from the dark dungeons of complacency to the bright hills of creative protest?"
Yes, these questions are still in my mind. In deep disappointment I have wept over the laxity of the church. But be assured that my tears have been tears of love. There can be no deep disappointment where there is not deep love. Yes, I love the church. How could I do otherwise? I am in the rather unique position of being the son, the grandson and the great grandson of preachers. Yes, I see the church as the body of Christ. But, oh! How we have blemished and scarred that body through social neglect and through fear of being nonconformists.
There was a time when the church was very powerful--in the time when the early Christians rejoiced at being deemed worthy to suffer for what they believed. In those days the church was not merely a thermometer that recorded the ideas and principles of popular opinion; it was a thermostat that transformed the mores of society. Whenever the early Christians entered a town, the people in power became disturbed and immediately sought to convict the Christians for being "disturbers of the peace" and "outside agitators."' But the Christians pressed on, in the conviction that they were "a colony of heaven," called to obey God rather than man. Small in number, they were big in commitment. They were too God-intoxicated to be "astronomically intimidated." By their effort and example they brought an end to such ancient evils as infanticide and gladiatorial contests. Things are different now. So often the contemporary church is a weak, ineffectual voice with an uncertain sound. So often it is an archdefender of the status quo. Far from being disturbed by the presence of the church, the power structure of the average community is consoled by the church's silent--and often even vocal--sanction of things as they are.
But the judgment of God is upon the church as never before. If today's church does not recapture the sacrificial spirit of the early church, it will lose its authenticity, forfeit the loyalty of millions, and be dismissed as an irrelevant social club with no meaning for the twentieth century. Every day I meet young people whose disappointment with the church has turned into outright disgust.
Perhaps I have once again been too optimistic. Is organized religion too inextricably bound to the status quo to save our nation and the world? Perhaps I must turn my faith to the inner spiritual church, the church within the church, as the true ekklesia and the hope of the world. But again I am thankful to God that some noble souls from the ranks of organized religion have broken loose from the paralyzing chains of conformity and joined us as active partners in the struggle for freedom. They have left their secure congregations and walked the streets of Albany, Georgia, with us. They have gone down the highways of the South on tortuous rides for freedom. Yes, they have gone to jail with us. Some have been dismissed from their churches, have lost the support of their bishops and fellow ministers. But they have acted in the faith that right defeated is stronger than evil triumphant. Their witness has been the spiritual salt that has preserved the true meaning of the gospel in these troubled times. They have carved a tunnel of hope through the dark mountain of disappointment. I hope the church as a whole will meet the challenge of this decisive hour. But even if the church does not come to the aid of justice, I have no despair about the future. I have no fear about the outcome of our struggle in Birmingham, even if our motives are at present misunderstood. We will reach the goal of freedom in Birmingham and all over the nation, because the goal of America is freedom. Abused and scorned though we may be, our destiny is tied up with America's destiny. Before the pilgrims landed at Plymouth, we were here. Before the pen of Jefferson etched the majestic words of the Declaration of Independence across the pages of history, we were here. For more than two centuries our forebears labored in this country without wages; they made cotton king; they built the homes of their masters while suffering gross injustice and shameful humiliation -and yet out of a bottomless vitality they continued to thrive and develop. If the inexpressible cruelties of slavery could not stop us, the opposition we now face will surely fail. We will win our freedom because the sacred heritage of our nation and the eternal will of God are embodied in our echoing demands. Before closing I feel impelled to mention one other point in your statement that has troubled me profoundly. You warmly commended the Birmingham police force for keeping "order" and "preventing violence." I doubt that you would have so warmly commended the police force if you had seen its dogs sinking their teeth into unarmed, nonviolent Negroes. I doubt that you would so quickly commend the policemen if you were to observe their ugly and inhumane treatment of Negroes here in the city jail; if you were to watch them push and curse old Negro women and young Negro girls; if you were to see them slap and kick old Negro men and young boys; if you were to observe them, as they did on two occasions, refuse to give us food because we wanted to sing our grace together. I cannot join you in your praise of the Birmingham police department.
It is true that the police have exercised a degree of discipline in handling the demonstrators. In this sense they have conducted themselves rather "nonviolently" in public. But for what purpose? To preserve the evil system of segregation. Over the past few years I have consistently preached that nonviolence demands that the means we use must be as pure as the ends we seek. I have tried to make clear that it is wrong to use immoral means to attain moral ends. But now I must affirm that it is just as wrong, or perhaps even more so, to use moral means to preserve immoral ends. Perhaps Mr. Connor and his policemen have been rather nonviolent in public, as was Chief Pritchett in Albany, Georgia, but they have used the moral means of nonviolence to maintain the immoral end of racial injustice. As T. S. Eliot has said: "The last temptation is the greatest treason: To do the right deed for the wrong reason."
submitted by cstar1996 to moderatepolitics [link] [comments]

Our own step-by-step startup/project launch checklist

Hey guys! So my co-founder and I launched several projects/businesses over the past 2 years (incl. our marketing agency, local tour agency, and a bunch of other stuff). We usually go through the exact same process for every project launch, so we decided to turn it into a checklist, both for ourselves & the internet people on Reddit.
You can check out the complete checklist here, and here's a Reddit-format-friendly post:

Step #1 - Research Phase

Before you start planning your launch, you need to figure out your overall product and marketing strategy. Here’s what you need to think about:

Step #2 - Slap Together a Website

Time to get things rolling. The next step is to create a website & lay the foundation for your marketing.

Step #3 - Do Some Pre-Launch Marketing

If you have the extra time and resources, you can start marketing your product way before you’ve even launched. Usually, this involves:

Step #4 - Get Some Initial Traction

Once you have an MVP, you want to validate 2 things: that your product works, and that it can drive conversions (and hence, revenue). Here’s how to do it lean:

Step #5 - Prep For Launch

Every startup gets one “launch” in its lifetime. Here’s how to make sure you get it right:

Step #6 - LAUNCH!

Time to hit that big, shiny red button and LAUNCH!
submitted by DrJigsaw to startups [link] [comments]

The Truth About Climate Change. The Rabbit Hole Goes Much Deeper than Fake IPCC Conclusions.....

“The data doesn't matter. We're not basing our recommendations on the data. We're basing them on the climate models.”
“The models are convenient fictions that provide something very useful.”
"It doesn't matter what is true, it only matters what people believe is true."
"Unless we announce disasters no one will listen."
"No matter if the science of global warming is all phony... climate change provides the greatest opportunity to bring about justice and equality in the world."
Now on to the Club of Rome.
"The common enemy of humanity is man. In searching for a new enemy to unite us, we came up with the idea that pollution, the threat of global warming, water shortages, famine and the like would fit the bill. All these dangers are caused by human intervention, and it is only through changed attitudes and behavior that they can be overcome. The real enemy then, is humanity itself."
"We need to get some broad based support, to capture the public's imagination... So we have to offer up scary scenarios, make simplified, dramatic statements and make little mention of any doubts... Each of us has to decide what the right balance is between being effective and being honest."
"We've got to ride this global warming issue. Even if the theory of global warming is wrong, we will be doing the right thing in terms of economic and environmental policy."
"Isn’t the only hope for the planet that the industrialized civilizations collapse? Isn’t it our responsibility to bring that about?”
"[The Earth Summit will play an important role in] reforming and strengthening the United Nations as the centerpiece of the emerging system of democratic global governance."
"The concept of national sovereignty has been an immutable, indeed sacred, principle of international relations. It is a principle which will yield only slowly and reluctantly to the new imperatives of global environmental cooperation. It is simply not feasible for sovereignty to be exercised unilaterally by individual nation states, however powerful. The global community must be assured of environmental security."
"I believe it is appropriate to have an 'over-representation' of the facts on how dangerous it is, as a predicate for opening up the audience."
Maurice Strong sits on the board of directors for CCX.
Back before he became U.S. President Obama served on the board of directors for the Joyce Foundation when it gave CCX nearly $1.1 million in two separate grants that were instrumental in developing and launching the privately-owned Chicago Climate Exchange, which now calls itself “North America’s only cap and trade system for all six greenhouse gases, with global affiliates and projects worldwide.”
Essentially Obama helped fund the profiteers of the carbon taxation program that he then steered steered through Congress.
"The threat of environmental crisis will be the 'international disaster key' that will unlock the New World Order."
Mikhail Gorbachev, Former President of the Soviet Union, member of the Club of Rome
"We are on the verge of a global transformation. All we need is the right major crisis and the nations will accept the New World Order."
"We are grateful to The Washington Post, The New York Times, Time Magazine and other great publications whose directors have attended our meetings and respected their promises of discretion for almost forty years. It would have been impossible for us to develop our plan for the world if we had been subject to the bright lights of publicity during those years. But, the world is now much more sophisticated and prepared to march towards a world government. The supranational sovereignty of an intellectual elite and world bankers is surely preferable to the national auto-determination practiced in past centuries."
"Some even believe we (the Rockefeller family) are part of a secret cabal working against the best interests of the United States, characterizing my family and me as 'internationalists' and of conspiring with others around the world to build a more integrated global political and economic structure 'one world', if you will. If that's the charge, I stand guilty, and I am proud of it."
**Other Club of Rome members include Tony Blair, George Soros Henry Kissinger, Bill Clinton, Jimmy Carter, Javier Solana, Kofi Annan, Bill Gates, The Dalai Lama, Hassan bin Talal, Javier Perez de Cuellar, Gro Harlem Bruntland, Robert Muller, Garret Hardin, King Juan Carlos of Spain and his wife Queen Sophia, Queen Beatrix of the Netherlands, Prince Philippe of Belgium and many more people that include wealthy elites, 'new age spiritualists', former or current world political figures and former or current U.N. figures. **
See this link for much more! -
Additional Information
Watch Lord Christopher Monckton (Former Adviser to Margaret Thatcher) Speaking in St. Paul on the real purpose of the Copenhagen Treaty -
Beware the UN's Copenhagen plot -
One World Government The Real Aim of Environmentalism -
The Marxist roots of the global warming scare -
Al Gore could become world's first carbon billionaire -
Obama’s involvement in Chicago Climate Exchange—the rest of the story -
This site provides damning evidence of the agenda -
Club of Rome's Depopulation Agenda
"The Earth has cancer and the cancer is Man."
"… the resultant ideal sustainable population is hence more than 500 million but less than one billion.”
"A cancer is an uncontrolled multiplication of cells; the population explosion is an uncontrolled multiplication of people…. We must shift our efforts from the treatment of the symptoms to the cutting out of the cancer. The operation will demand many apparently brutal and heartless decisions."
"I believe that human overpopulation is the fundamental problem on Earth Today”
“We humans have become a disease, the Humanpox.”
“World population needs to be decreased by 50%”
“We must speak more clearly about sexuality, contraception, about abortion, about values that control population, because the ecological crisis, in short, is the population crisis. Cut the population by 90% and there aren’t enough people left to do a great deal of ecological damage.”
“A total population of 250-300 million people, a 95% decline from present levels, would be ideal.”
In order to stabilize world population, we must eliminate 350,000 people per day. It is a horrible thing to say, but it is just as bad not to say it.
"If I were reincarnated I would wish to be returned to earth as a killer virus to lower human population levels."
submitted by Venus230 to climateskeptics [link] [comments]

Use Google Analytics To See Where Your Best Traffic Is Coming From 📈

Three weeks ago I got accepted to CXL institutes' conversion optimisation mini-degree scholarship. It claims to be one of the most thorough conversion rate optimisation training programs in the world. As part of the scholarship, I have to write an essay about what I learn each week. This is my third report so far.
In my experience, the majority of people who have analytics set up use it to see how much traffic their website is getting. This is a shame because, with a little bit of effort, it can tell you so much more useful information. Over the next 10 minutes I'll show you how to understand where your traffic is coming from, and what your conversion rate for each source of traffic is.

How Google Analytics Buckets Your Traffic

To make sense of your analytics you must understand that there are 9 default types of traffic.
I prefer to think of these as five main groups:
  1. Organic - If someone finds your website on a search engine then it counts as organic traffic.
  2. Referral - When someone comes to your site from a link on someone else's website then that’s referral traffic.
  3. Social - If traffic comes from a link shared social media platforms like Facebook or twitter then it’s Social.
  4. Email - this is when someone clicks on a link in an email you've sent out.
  5. Ads - Display, Paid Search, Affiliate marketing and all other advertising counts as paid advertising.
The reason I've simplified it down to these categories is because it reflects the three main ways people get traffic online:
  1. You can produce amazing content and work on getting it ranked on search engines to get organic traffic. This takes time, effort and dedication but once you get ranked the traffic keeps coming.
  2. You can work on sharing links to your website on forums, in comments and discussions, and any other place you can find a relevant audience for your product. Referral traffic works instantly, but people's attention churns just as fast so you have to stay at it constantly. Technically, Social is just referral traffic but I like the distinction because people who follow you on social media are already in your orbit. Typically, with other referral traffic you are putting yourself out there and exposing yourself to an entirely new audience. The same rules apply to Email, technically this is referral traffic, plus these people are already in your orbit since they are on your mailing list. Still, the category is practical because it keeps the referral category cleaner by not diluting it with email traffic.
  3. Then you have paid advertising. If you don't want to hustle, you have to pay for your traffic.
These categories are just Google’s default buckets, you can create your own. Lots of people promote their products via public speaking, networking, trade shows, etc; you can set up custom categories so that traffic from these efforts don't end up in another category. For example, if I want to do a cold email outreach campaign then I could label this under the default Email category, but I associate email with my mailing list. Instead I could create an entirely new category called Outreach and have all my cold email traffic show up there.
Lastly, direct traffic, this is when someone types your URL directly into the browser. This is more of a catch-all for when Google doesn’t know where the traffic is coming from. If you give business cards out at networking events, there is no way that Google can know this, so it will just get lumped under direct traffic. The way to solve this is to teach Google where your traffic is coming from.

How To Teach Google Where Your Traffic Is Coming From

Google does a fair job of figuring out where your traffic is coming from. However, with the networking example above, it is impossible for Google to know that you met someone at an event. The solution here is to use UTM links. A UTM link is like a regular website link except that it has a string of information appended to the end of it (UTM stands for Urchin Tracker module, Urchin was the name of the company before Google acquired it).
For example, the link to this article is
A UTM link would be
If you click on the first link it will just show up as any referral traffic in my Analytics, clicking on the second one will tell me that you clicked on the demo example link on my blog. That string of information at the end, after the ? tells Google the source of the traffic and how you want to categorize it.
Creating a UTM link is not complicated, you can just use a UTM link generator. I'll link to the one I use in the footer. Most people also use link shorteners to mask these long ugly links.
All you have to do is add the original link to the first field in the generator and then enter the relevant information for the source of the traffic. You are given 5 fields to fill out. I'm not going to explain what all the fields do because you only need to know two to get started: Source and Medium.
The source is where your traffic is coming from. If you parse through the example UTM link above you'll see that it says utm_source=my-blog-demo-link in the string. This means my-blog-demo-link is the source and that is what will show up in my analytics dashboard when people click on this link.
The medium refers to the 9 default categories we were talking about earlier. In this case, it's a link in a blog so I'm labelling it referral traffic. It is important to use lowercasing when defining a medium otherwise it won’t work. The default categories are a known convention so I suggest sticking to one of the category names when possible. Unnecessarily creating your own makes it's harder for new people to understand your analytics in the future.
Telling Google the Medium will give you a traffic pie chart that looks something like this in the Acquisition > Overview pane.
The colourful pie chart in the top left corner tells me that more than half of my traffic is Social and 6% of it comes from referral. On the other hand 33% of it is labelled 'Direct', this is because I hadn't started using UTM links for that traffic and Google doesn't know how to categorize it. This is why it makes sense to start using UTM links as soon as you can.
If you then click on one of the Mediums in the table, for example Social, it will show you all your sources of social traffic.
![social source.png](
Twitter and Facebook are my top two sources of traffic and about 17% of the traffic is 'not set'. Again, this illustrates why it makes sense to start using UTM tags.

Cleaning Up Fractured Traffic

The view I like to spend most of my time on is Acquisition > All Traffic > Source/Medium.
The first column shows me my top 10 sources of traffic sources and their medium. The rest of the columns then help me understand how that traffic is performing.
This table is a bit messy because there are 3 rows with the same sources. There, and This happens because facebook uses different servers for different views. This is unhelpful. What I want is a single row that just tells me how much traffic I am getting from facebook.
The way to clean this up is to use a filter.
Go to your test view before you create a new filter. If you don't have one, set one up before you start adding filters. Filters can be dangerous, once data starts getting filtered out there is no way to retrieve it, so you want to set up a test view where you can test the filter works as expected before applying it to all your analytics data.
In your test view, create a new filter, give it a name and then click on the custom tab and then select the search and replace option.
In the filter field you want you want to select campaign source, then in the search string you want to use regex to tell it to find any source that ends with ^.*$, and then in the replace string field you give it the new name you want it to use. I've linked to a neat guide on getting started with regex in the links in the footer.
Rather than having three different types of facebook traffic in my sources panel, now it will all just show up under a single facebook label. You can repeat these steps for any kind of fractured traffic by just replacing the domain name in the example above.
The next thing I did was create a UTM parameter for the links I share in facebook groups so that I can distinguish it from when I share stuff with my friends on facebook. This is why some facebook traffic has started showing up as facebook-groups in the screenshot above.
The last thing we need to clean this up is a referral exclusion list. You can do this by going to the property settings. I’ve highlighted the button in red on the screenshot below.
![referral exclusions.png](
Referral exclusion means removing your own domains from your traffic. I have sources like joshpitzalis and learninglog showing up in my traffic. These are both my own sites. To prevent this from continuing to happen I've added both of these domains to the referral exclusion list.
Unfortunately, none of these changes will apply in retrospect so it's important to make these changes as soon as you can. Now that the measures are in place, cleaner traffic will slowly drown out the messiness.
Now we know how much traffic we're getting, where it's coming from and how it gets broken down. The next piece of the puzzle is to figure out which source of traffic is having the biggest impact to your business.

Tracking How Well Your Traffic Converts

A conversion is just a measurement of how many people do something. If 1000 people visit your website and 20 of them sign up to your mailing list then your mailing list's conversion rate is 2% (20/1000 X 100).
Before you can track any kind of conversion you have to figure out what it is you want people to do. In the example above we want people to sign up to our mailing list. For most Saas businesses the goal of the landing page is to get people to sign up.
You are allowed to track 20 goals in google analytics. To keep things simple I recommend just starting with your single most important goal.
To set up a goal in Analytics you must go to the admin section, and then click on the goals in the view column, and then click on the red 'create goal' button. This will take you to the following page:
If you want to track people filling out a registration form then you will need to set up an event goal so that you can track the registration form submission event. You will need to go into the form in your landing page source code and trigger the event on submit. Depending on how you have analytics setup, you will need to do this with Google Tag Manager or the Google Analytics event trigger (or however else your project tracks events).
![event goal.png](
When you fire the event you will need to define an event category and an event action. The category is the broad grouping of the event; so 'sign-up' or ‘registration’ or something like that. The action is the specific behaviour you are tracking, for example 'form submission'. Labels and values are optional. If you have multiple signup forms you can use a label to add info about which form fired the event. If the signup is paid you can also allocate a dollar value to the action. These last two are optional.
That was a bit complicated but you must set up a goal in order to track your conversion rate. If event goals sound too complicated, then a simpler alternative is to set up a destination goal. This tracks when people land on a specific page. To do this you must create a page that people can only reach after completing your goal. You simply add the url of the destination page to the goal and you are done. This is often why people direct you to a thank you page when you download something online. You could also have a welcome page that people only visit once after they sign up. However, you must make sure people don’t see the welcome page every time they login otherwise it will skew your metrics. This is why, for signups, event goals make more sense. There are two other types of goals but those are more suited for blogs and content focused websites so I won't go into those.
Once you have set up your goal, the source/medium page from before will have a whole new section appended to the end of it called Conversion. In this case, my goal for my website is to get people to book in an initial conversation.
This page now has three groups of column, acquisition, behaviour and conversion ( I have outlined the conversion column in orange above).
The acquisition column tells you how much traffic is coming from each of your sources. This is what almost everyone uses Analytics for.
The behaviour column tells you how engaged a source of traffic is. There are three sub columns, you have the bounce rate (the percentage of people that view a page once, do nothing else and then leave), pages per session and the average session duration. These three columns help me assess the quality of my traffic.
If I just looked at the acquisition column (and tally up all my fractured facebook sources) I would see that I am getting most of my amount of traffic from Facebook. However, if you look at the behaviour column you can see that my Facebook traffic has a much higher bounce rate than anything else. It also shows me that people who come from Twitter spend a lot longer on the site and view more pages per visit. So thanks to the behaviour columns I can tell that Facebook might be giving me more traffic, but Twitter is clearly giving me better traffic.
The final column is Conversion, this shows you the result of all this traffic and engagement. In the screenshot above we can see that one person booked a consultation with me (this is the goal I have set up on my website). Unfortunately this person came from the direct medium so analytics can’t tell me how this person found my website. Had I started using UTM links sooner I'd see what source of traffic this conversion came from. As more conversions start coming in with cleaner traffic data I will be able to tell where my highest converting traffic is coming from.
There are lots of other things you can do with the conversion section. You can set up multiple goals, you can have multi channel goals, you can even set up neat visualisations to see where people drop out of your sales funnel but I don't recommend diving into all that until you need to. Trying to learn analytics in its entirety is a waste of time. A much better approach is to ask an important question, and then just learn enough to answer that question. A good baseline is to understand how much traffic you get, where it is coming from and how well it is converting. Now you know how to answer all three of those questions.

Links Mentioned

submitted by PurpleWho to webmarketing [link] [comments]

To support a statue of Matthew Gaines, we need to know why.

I want to preface this by saying this has no bearing on Sully's statue staying or going. We can put up other statues as we see fit (and can fund) without keeping or removing others. TL;DR at the bottom, otherwise, buckle up.
We have seen 3 pushes to raise a statue of Matthew Gaines (with the entire 12th Legislature as a footnote) on campus. One back in the late 90's, another circa 2007, and again, here in 2020. These efforts are promoting Gaines as "instrumental", "crucial", "pivotal", etc to the formation of Texas A&M through his "implementation of the federal Morrill Act. It certainly makes it sound as if he deserves a statue, and specifically one here at Texas A&M. But a bit of digging quickly brings up questions...
If you start Googling Matthew Gaines, nothing comes up about him and Texas A&M outside of comments and opinion pieces by individuals associated with the Matthew Gaines Initiative/Memorial Council. Even one of the Wikipedia citations uses one of their unsourced statements. This is not inherently concerning because, after all, he didn't attend Texas A& didn't exist.
So if you dig up the old Senate records from the 12th legislative session, you find that Texas had 2 Black Senators; Gaines and George T. Ruby. Ruby was also a staunch supporter for education and black equality in his own right. I have seen absolutely no one supporting a Gaines statue mention this man's name in any capacity anywhere I found. If you pull up the Senate Journal and scroll down to page 681 (or Cntrl+F search for "mech" it will be the 3rd result), you can find that Senator Saylor suspended the rules to have SB 276 brought to a vote. It passed 21-4 and both Gaines and Ruby voted for it. It passed handily, with bipartisan support from the Black senators, the former Confederate Senators, and even a former Union solder Senator from California (transplants, amirite?). Nothing in these Senate records indicate this was a difficult vote or that it was controversial.
So if you dig up the House record from the 12th Legislature, you find that Texas had 12 Black House members; none of which I have ever seen named by anyone supporting a statue of Matthew Gaines on campus. Admittedly, there is much less information about these individuals out there, but to not even name them concerns me. If you pull up the House Journal on their vote for SB 276 and scroll down to page 1023 (Cntrl+F "Mech" and it's the 30th result), you can find where the 3rd reading was passed 40-26. Of the 12 Black House members in the House, 5 of them didn't vote at all (Dupree, Mullens, Burley, Medlock, and R. Williams). This was the 3rd reading because the first and second people tried to reduce the amount of money and make an amendment to it and it failed; Gaines' name was not mentioned in any of the readings, nor were any of the Black House member's names mentioned as presenting it, sponsoring it, etc.
An opinion piece the Houston Chronicle by Jason D. Schall, "advocacy chairman of the Matthew Gaines Memorial Council, is a 2002 graduate of Texas A&M University" states that Gaines is "one of Texas' first Aggies". This is blatantly not true as he never attended A&M, couldn't have for 5 years after his vote was cast, and if he's doing it as a honorary Aggie-type of thing, then he should mention that.
Further on in the piece, Schall states "14 newly elected black state lawmakers led by Republican State Sen. Matthew Gaines...". I can find nothing to indicate he "led" those lawmakers. It would be uncommon for 1 man to lead groups on both sides of the aisle in the first place. His leadership also allowed 5 of them to miss the vote in the House; 5 out of 12 missing doesn't indicate much leadership to me.
Schall goes on, "Because the act also required the creation of a school for blacks, many white Texans undoubtedly opposed Texas participation in the program." The 12th Legislature was dominated by Republicans who supported education and were more pro-Black than those many white Texans. In The Texas State Constitution: A Reference Guide by Janice C. May, she wrote "The Republican-dominated Twelfth Legislature (1870-1872)...". It's hard to find party affiliations for some of those people, so I used her book for a source on that fact.
Schall goes on to quote Dr. Dale Baum (A&M professor), except he doesn't actually quote him. He doesn't put anything in quotations so we can't really be sure if it's a quote, a paraphrase, or what. But the gist of it is that those 14 men played a significant role in getting the bill passed. I, however, fail to see how 2 out of 21 is playing a major role when only 4 voted against it. I also fail to see how 7 out of 40 is playing a major role when only 26 voted against it AND you had 5 not even show up to vote. I fail to see how Gaines, specifically, played a major role other than casting 1 vote. He didn't read it, he didn't make the motion to suspend the rules to have it read, etc.
In light of all that...why are we pushing for a statue of Matthew Gaines instead of any of the other Black legislators (or at least the ones who voted)? Why are we not reaching into A&M's past and pulling some of our prominent, black former students? Why are we instead reaching back to someone who was just a general supporter of education for both whites and blacks and whose action was not remarkable from his peers at that time? One could argue that the Governor who signed it instead of vetoing it played a larger role than Gaines himself.
If there is evidence that Gaines lobbied for, pushed, whipped votes, etc...I can't find it and I have repeatedly asked for it on multiple platforms and of multiple people. None have yet responded with any evidence. (Including 3-4 threads on this sub).
TL;DR. Why Matthew Gaines instead of prominent, Black former students or any of the other legislators who voted on the same bill?
Edit 1: I have since found a digital copy of Black Leaders: Texans for Their Times by Alwyn Barr available through UNT's website. It appears Republicans in the 12th Leg. held a 10 vote majority (per the Houston Union in a Dec.9, 1869 article). Per that book, Gaines' "background was not notably different from that of several of his fellow black solons", which made his "action and attitude seem more extraordinary". It goes on to say that he was very vocal in debate and gained enemies in the Senate but attracted a loyal following among his constituents. It does not mention him "leading" a black delegation. He and Ruby were two very different politicians with different styles.
It should be noted that Pridgen appeared to really dislike Gaines on a personal level; yet still voted in favor of SB 276 later on.
The book goes on to describe Gaines being "one of the most active defenders" of desegregated free public education (which didn't apply to the unformed Texas A&M as of yet anyway). This is surely notable, but not in the context of Texas A&M. He argued with Dillard and Flanagan about this issue, but both of those men voted for SB 276 later on and public schools were obviously not desegregated, so he did not sway them. There is no mention of SB 276 itself in the book.
Dr. Dale Baum has a book, but there is only one mention of Matthew Gaines and it says he was "a self­taught former slave from Washington County who spoke up for black agricultural workers". Nothing else is mentioned.
submitted by TwiztedImage to aggies [link] [comments]

My second month as an amazon affiliate

My second month of running a niche blog that funnels people into a landing page. Here are my results so far
I'm actually kind of sad that I was only able to start doing this after amazon cut it's rates. Overall though I'm quite happy and look to improve my conversion rate. I heard aliexpress is going to be looking to compete as an amazon alternative and is spending millions on promotion, I hope their affiliate program gets a much-needed update so I can replace amazon.
submitted by Anoniiy to juststart [link] [comments]

How did you make your first sale?

submitted by phoenixterminator to Affiliatemarketing [link] [comments]

CASE STUDY - MONTH ONE: Attempting to start and build a PROFITABLE website with ZERO experience or knowledge

Month 0-1: The Birth

Okay, it's been an entire month since I started this venture...
and it's been a lot more work than I imagined.
Check out Month Zero here.
Skip down to the bottom if you just want the dirty dirty numbers.

Background Summary

I have absolutely NO idea what I'm doing.
When I said I have zero experience and knowledge, I meant it.
I've never had an affiliate website. I've never built a website, at all. I've never written on any sort of professional level. I'm fairly computer illiterate.
About 1 month and a handful of days ago, I ran across juststart and you guys motivated me to give an affiliate marketing blog/website a shot. I picked a niche that was familiar to me and I got to work.
And boy oh boy, this first month was a lot of work.

"The Business Plan"

I sat down and created a short, one-page, business plan for the affiliate website. Mostly, affiliate marketing is pretty straight-forward, but I did want to hash out a bit more about my target audience.
I found that there are three specific stages of people in my niche. I wrote a bit about each and assigned a monetary rank to each. The stages make no sense without the context of knowing what the niche is. However, it was extremely important for me to define the lines between these stages so that I can focus on the audience stage that has the highest amount of buyer intent.
After narrowing my niche down with these stages, I focused a bit on the demographics of my target audience. However, the demographics range widely from age 18-65 and pretty equally split on the genders. Therefore, I didn't learn much here.
Location of audience. The nice thing about Ahrefs is that you can see where many of the hits on webpages are coming from around the world. I already knew that my niche is very popular in north america and europe, but I also found that there is a significant amount of traffic coming from three other countries. I might try to find a way to capitalize on this traffic.

Competition Research

I got a couple suggestions during my Month Zero post that I should do better research into my niche competition. I did do this, but I did it after I already commited to the niche.
I bough an Ahrefs subscription and made a list of all my competitors. I analyzed their websites and keywords the best I could, without having any previous knowledge on the subject. I don't know how well I did these things, but I did them...
...and I'm glad I did.
It seems like I picked a good niche. There are so many keywords. Even the most common keywords seem to be easy to rank for according to Ahrefs.
There are 5 very well established websites in my niche. These sites have thousands of backlinks and hundreds of posts. When researching a keyword in my niche, two or three of these sites usually appear in the first page of google. However, I've noticed the results on the bottom of page 1 of google usually contains some pretty poor websites. I think I can rise through the ranks and place on bottom of page 1 fairly easily.

Building The Website

I lurked on juststart for a couple days before deciding to pull the trigger. I also read a handful of blog posts on the subject. The general consensus seemed to be that I should just bould my own website...
that it wasn't that hard...
Let me tell you: This was the most time consuming and difficult part of the whole fucking thing.
I bought a domain, I bought hosting. I got wordpress. That all was easy. It took a little research but it wasn't too bad.
But I have never build a website before. I have never used wordpress. Themes? Widgets? Plug-ins? Templates? Cache? I was in way over my head.
Things wouldn't layout the way I wanted. Widgets wouldn't work. Plug-ins werent compatible with other plug-ins. Every little issue I came across took hours of research to fix. I would spend hours building out a page, just to realize I couldn't do what I wanted with my theme. Things weren't compatible. I didn't know what the fuck I was doing.
I was frustrated.
I spent somehwere around 30 hours trying to build out my website. I value my time at $45/hr since that is what I make at my 9-5. I would have made $1350 if I had worked that 30 hours at my job. I know it's not an apples to apples comparison, but just a way I like to measure my time and whether or not what I'm spending my time doing is worth it.
I could have easily spent a fraction of that $1350 and had someone build me out a much better website.
However, I do believe this is a solid skill to learn. After all this trial and error, I feel much more comfortable with wordpress. I know that if I build another website, it will be much easier.
I have my website built and it is now live. Now it is easy to plug in my content from my writers, format it and add in the affiliate links and pictures.

Hiring The Writers

This was the most interesting part for me.
I knew I wanted content writers. I didn't want to write the content myself. However, I needed people knowledgable in my niche.
I decided that instead of going to Upworks or a similar website, I would create a post on a social media group related to the niche. I didn't want to put all the details on the post, since I would be breaking some of the group's rules, so I just basically said "If anyone is interested in a content writing gig related to this niche, please PM me."
I got over 60 PM's in one day. I sent them all to a landing page I created with details about the job and where they could fill out a short online application.
Out of the 60 inquires, only 5 actually filled out the application.
Out of those five, 2 of them didn't follow directions and their application was discarded.
This gave me three applicants. I gave them each a paid trial article to write. One of the applicants never finished their article in the alloted time, the other two did. So that's how I came to find my two content writers.
I pay them $0.02/word, rounded up to an even dollar amount. I had them sign a content writer agreement that I found online, that basically assures that what they submit isn't plagerized and that the content ultimately belongs to me and that I can change or edit the content as I wish.
I gave each of them a choice on whether or not they wanted credit for the articles. They both agreed that they did, so they wrote their bio's and submitted their pictures.
We use the Trello platform and so far I'm very happy with their work. There are some minor grammatical/spelling errors that I have to fix. I go back through and add or change keywords and change the format, but other than that their content is largely unchanged.

The Content

The writers have been hired for about 2 weeks and I have a total of 8 articles (5 are buyer intent lists/reviews/comparisons, 3 are more general informational articles), averaging around 2,000 words each. Only 5 are published as I'm still editing the other 3.
The process of creating content goes like this:
  1. I decide on a topic.
  2. I do research using Ahrefs. I find the best keywords I can rank for on the topic, I look up competitor websites that rank for the keywords and skim their posts to see how I should format mine.
  3. I create a short little assignment sheet for my writers where I list Topic, Format/Things They Should Include, Keywords To Include, Links To Similar Articles
  4. I submit this to Trello and one of my writers will pick it up. Communication is done through Trello and final product is submitted through Trello.
  5. I copy the content to Wordpress and format it/check for errors/add in keywords.
  6. I find pictures. Usually I just find cool pictures related to the topic/niche on instagram and ask if I can use it on my website as long as I give credit back to the person's instagram. So far, every person has said yes. So I just either add a little watermark with their IG handle or just create a caption below the picture with "Credit: IG handle"
  7. I add in the affiliate links and publish.

Affiliate Programs

I signed on with Amazon Affiliate Program and eBay Affiliates. The vast majority of my content right now is amazon affiliates, although I am going to try and diversify.
I have identified 3 other affiliate programs SPECIFIC to my niche. I have created an account for one. I want to have a bit more of an established site before applying to the other two.
I also got denied for Google AdSense because my website was lacking content at the time. I will re-apply for this soon.

Social Media

I have identified three social media networks that are best for my niche. Instagram, Facebook, and Pinterest.
I created a instagram account and started posting content. I make a post every other day or so and the occasional IG story. I spend about 10 minutes a day liking and commenting on posts.
My instagram has grown to about 130 followers with little to no effort.
I debated for a while between a facebook Page and a facebook Group. I eventually decided on the Group.
I like the aspect of community that a Facebook Group could bring. However, I don't know how to get people to join the group.
So far, I have just been "cold calling" the occasional person by sending them a message on facebook asking them to join. I just pick people that are in the niche and might benefit from my group. I have about a 50% success rate so far, but it is time consuming. Right now the group only has about a dozen people. However, they have began communicating on the group and asking/answering questions. Which is what I wanted, so that is nice.
I don't know anything about pinterest. Never used it in my life. I created an account, but that's it.

The Dirty Dirty Numbers

expense cost
Domain Registration (1 year) $9.06
Hosting Service (1 year) $89.40
Ahrefs 7 day trial $7.50
Ahrefs 1 month $108.16
Elementor Pro $49
Content Writers $262 (7 articles +1 written by me)
TOTAL (Month 1) $525.12
My budget for Month 1 was originally $535 so I am $10 under budget.

program income
Amazon Affiliates $0
Ebay Affiliates $0
Other Affiliates $0
Ads $0
Other $0
I didn't expect to make any money this month, so this is fine.

8 Articles 15,000 words

social media platform members/followers
Instagram 130
Facebook Group 12
Pinterest 0

I have no clue how to track this? Is there a wordpress plug-in I can use?

I was originally going to log all my time spent on this project. However, because of how I work on things (a little here, a little there, while on the toilet, while at work) I found that I would often forget to and I eventually gave up on logging my time.
However, I know I spent easily 30 hours just setting up the website.
Once an article is written, it takes me a solid hour or two to edit, format, plug in the affiliate links, and find pictures.
Keyword research for finding a topic for an article takes about 30-60 minutes per topic.
I'm hoping my time spent doing these things will drop as I get better at them. Right now, I am spending way more time than I wanted to. This was largely due to the giant learning curve of figuring out how to build a website. However, if this continues to be the case, I am going to hire a Virtual Assistant to plug in and format the articles.

Next Steps

Creating content is now the primary focus. I will just continue to find topics for my writers and try to get as much content as possible over the next 2 months.
I want to grow my facebook group. I feel like out of all the social media platforms, this will be the most valuable one once it is established. Right now the only way I've been getting members is by just messaging people and asking them to join. I hope after I get a good amount of members it will grow on its own.
I will just continue doing what I'm doing with instagram. Seems to be working.
I need to figure out what to do with pinterest.
I am going to start looking for backlinks. I'll just cold call other websites and ask them to link back to mine. I don't know how else to go about this at this time.

Questions For You

submitted by Ibecolin to juststart [link] [comments]

I want to help you guys convert more sales, so I'm offering up free copywriting to three users.

👋 Hey, I write sales copy that makes you more money.

I sell using words that persuade your visitors to take an action, whether it's buying a product/service, signing up in a squeeze page, or clicking a button on your site.

I also turn your sales funnels into "well oiled machines" that pump out conversions faster than the actual friggin speed of light. (Disclaimer: I didn't actually test that)

Now, for many of you, I am going to make your day. I suspect what I am going to write next is going to put smiles on the faces of people all over Reddit....

I'm going to make you smile by telling you that the above sentence secretly manipulated you!

It's called a "Slippery Slope" transition statement. It's designed to make you read the next sentence!

That's why people hire me! I get people to read one sentence, and then the next... and the next...

I could go on and on, but here's what you need to know right now...

It just worked on you again! Another slippery slope transition statement. 😎

Okay, I'm done..but there are a couple psychological reasons you're still reading this I want to share with you:

If even YOU are surprised that you just read 364 words by the end of this sentence.

Then let me do the same for your emails or website for FREE!

(Also, sorry for the weird sentence stop, I wanted to make a point)

I'm offering to do the following copy work for 3 users, 100% free (more would be too large a workload)

If you want me to write copy to increase your sales toss me a message with the details of the work you'd like.

I'm giving the first 3 people to message me with serious work, free consult and copy work. You'll own the copy and do what you want with it, it's all yours!

Thanks for hanging out with me, it's been fun!

PS: I'm doing this because I have some down-time this week, and I LOVE Copywriting. I seriously just enjoy writing good copy and seeing the results roll in. I don't think I could take on more than three, because I have client work coming up.
submitted by ThankYouCorvus to Affiliatemarketing [link] [comments]

The complete startup/side-project launch checklist - from product conceptualization to launch, to ongoing marketing efforts.

Hey guys! So my co-founder and I launched several projects/businesses over the past 2 years (incl. our marketing agency, local tour agency, and a bunch of other stuff). We usually go through the exact same process for every project launch, so we decided to turn it into a checklist, both for ourselves & the internet people on Reddit.
You can check out the complete checklist here, and here's a Reddit-format-friendly post:

Step #1 - Research Phase

Before you start planning your launch, you need to figure out your overall product and marketing strategy. Here’s what you need to think about:

Step #2 - Slap Together a Website

Time to get things rolling. The next step is to create a website & lay the foundation for your marketing.

Step #3 - Do Some Pre-Launch Marketing

If you have the extra time and resources, you can start marketing your product way before you’ve even launched. Usually, this involves:

Step #4 - Get Some Initial Traction

Once you have an MVP, you want to validate 2 things: that your product works, and that it can drive conversions (and hence, revenue). Here’s how to do it lean:

Step #5 - Prep For Launch

Every startup gets one “launch” in its lifetime. Here’s how to make sure you get it right:

Step #6 - LAUNCH!

Time to hit that big, shiny red button and LAUNCH!

Step #7 - Ongoing Marketing

BAM, you launched. If you did everything right, you should already have some initial traction. However, you’re far from done. In fact, you’re just getting started! From here on out, you should be doing ongoing marketing to drive growth for your startup. You can use the following marketing channels…
We're going to deep-dive on how to get each channel to work for you below.


SEO generally involves 3 things:
- Creating high-quality, long-form articles that are meant to rank for a given keyword
- Optimizing your website to Google's best practices
- Getting high-quality links pointed towards your website
Here's how to do all that:

Content Marketing

Content marketing = creating content aimed towards your end-user's pain-points or problems, and promoting it to make sure that they get to see it.
E.g. if you're a resume builder SaaS, you'd create content on how to make the perfect resume.
Here's how to do content marketing right:

Google Ads

Does your product already have an audience looking for it?
Then Google Ads might be the right channel for you.
The general process here is identifying keywords your idea users use to look for your product and running ads on them.
First off, learn some basics on Google Ads. Here are some of the top resources:
Then, here’s how to do Google Ads:


Since there are a dozen+ good advertising platforms out there, this is going to be a bit generic. The general idea behind PPC ads is setting up your ad account (targeting + ad creatives) in such a way that you're generating a positive ROI.
Looking to learn more about PPC advertising? Here are some of the best guides we’ve read:

Affiliate Marketing

Affiliate Marketing means starting a program that rewards companies who drive registrations and sales to your website. Here's how to set it up:

Referral Marketing

Referral marketing can significantly boost your user acquisition with ZERO added spend. Here's how you can do that:
To learn more about referral marketing, check out:
submitted by DrJigsaw to Entrepreneur [link] [comments]

(Month 7) My First Steps in Amazon Affiliate - It Hurts!

Previous months:
What's up, juststarter family!
First I want to say that my previous update was removed by reddit's filters and even moderators could not help with this. I don't worry too much about this because mostly I write these updates for myself. Month6 was a good one because I god x3 clicks and x3 impressions that month. I think that the compound effect of internal and external links and a couple of huge HARO wins contributed to that. Also I made 16 sales and my site was approved on amazon affiliate program.
And how about this month? On one hand it sucked because of HARO. I tried outsourcing the HARO writing to a very good writer. However, only one pitch was successful out of eight written and sent. Maybe it's just the statistics or a seasonal trend. But now I think that I should return to writing the pitches myself because I have a gut feeling of how every pitch should be written, how every sentence should be built, which order of points would be optimal to get quoted. What do you think, should I test this out?
The traffic did not change too much but that's how it works: endless despair brightened up with short spikes of growth. (LOL, I actually compared the numbers and it grew significantly! I was so focused on other things that didn't notice that! Very pleasant feeling!)
I started receiving the clicks but had zero sales previous month.
There are two reasons:
  1. The guides that generate most of clicks lead to products that are currently unavailable :( This was partially resolved by using the links from alternative affiliate program. What do you guys think, maybe I should write that "you can read the review of this product but we strongly recommend checking the alternatives link1 link2 and link3? And lead the visitors to alternative products that are available?
  2. I don't know why but many visitors just will keep scrolling and then exit without clicking to products. I view the recordings from Hotjar and 80% of sessions are just monotonous scrolling of a page and then exit. That's weird. I think that I'm ranking too low and my visitors aren't actual people who are looking for products. I think, these are my 'colleagues' :D.
Also I had an interesting insight: Visitors who actually click the affiliate links almost do not scroll the page. They just land , spend a couple of seconds and then click the featured picks. Is this pattern common for your sites?

What was done:
The numbers:
At the end of the day:
I feel pretty happy, entertained and proud of myself for writing this report. It showed me that my progress does not stand still. Yeah, it would be even cooler if I had a couple of bucks from affiliate program. But I'm sure that this won't be a problem in future as long as my traffic keeps growing.
Also I have a very pleasant feeling that I'm the owner of that site: a couple of guys asked to write a guest post for me, some guys definitely would like to have the traffic I have...and even one person asked me if I would like to sell this site :D. I treat my site similarly to other guys who love their car or motorcycle lol (my total investment is also very close to Harley Davidson 883 Sportster).
That's it. See you next month!
submitted by l0v33 to juststart [link] [comments]

Store Update: 20,000 in 7 days

Hi all, I haven't posted in a while and figured it was time for an update.
7 Day Screenshot:
Profit margin: 15%-20% after all costs
The store has been open for around 6 months now. I started off profitable and stayed profitable, building up very slowly over time. Went from making maybe $50/100 a day to now over $1,000/day in profit. It's been pretty hard to believe, and I'm just waiting for someone to say "GOTCHA!" and get Facebook/Paypal/Shopify banned or something.
I'd been struggling scaling Facebook ads for a while and thought I'd share some tips after my 100k+ spend. I apologize if the formatting sucks. Please keep in mind that I'm no pro, this is just what worked for me (after a ton of experimentation). I've found that a mix of horizontal and vertical scaling works best. I read somewhere that you should stay within 10-15x cost per purchase on adspend, which seems to be accurate (best ROAS so far are within this range). Increasing past this is okay, just lowers ROAS.
  1. Now that CBO is required (at least, pretty sure it is) do NOT create one big campaign with a ton of small adsets. I tried this, and I've found that CBO allocated too little spend to well-performing adsets, and spent too much on one or two adsets.
  2. Create a TON of campaigns and only target one specific subset of people. For instance, if I was selling purses, I'd target only one interest (like Macys), and then create separate campaigns for different age ranges and countries. Example: Campaign 1 = age 22-30, United States. Campaign 2 = age 30-40, United States. Of course, it's so much easier to just shove this all into one campaign, but I always did much worse this way.
  3. Increase successful adsets by 20% every 2 days.
  4. Create 1 or 2 new audiences a day and spend x5 your CPP/day for testing. Example: If my usual CPP is $10 then I'd spend $50/day to test new audiences.
  5. Wait 2 days, turn off unsuccessful audiences. Boost successful audiences by 20% spend. Rinse and repeat.
  6. Never edit successful adsets, other than increasing spend by 10-20%
Almost all of my traffic comes from Facebook ads. I've also tried Pinterest and Google shopping but they couldn't even compare to Facebook.
I'm still learning, and definitely wish I'd done a LOT of things differently. I wish I'd tested more before starting (literally went YOLO and all in. Thought I knew exactly what ads/copy would work best. Shocker, I didn't). Originally I was getting only double my adspend in sales until I changed up my ad copy/offer and BAM now I'm at x3-4 ROAS. Copy matter a ton, apparently.
Sorry for the rambling. Post is not organized at all.
Apps I love/use: Omnisend, Oberlo, Bulk Image Edit, Reconvert
For those that don't have a lot of money to start off with, I highly suggest hooking up an affiliate app like LeadDyno and just cold-messaging people on Instagram. I never paid an influencer anything--just sent them a note describing our affiliate program and giving them a 30% off coupon on their purchase. Got 10+ sales from just messaging people like this. I don't do this anymore because my time is spent better elsewhere, but if you have a lot of time on your hands and want to test your product/landing page then I suggest something like this to start because it doesn't cost money.
Hope this maybe helps in some way. I always like reading success stories, and love to share. I'm happy to answer questions if you have any for me.
Edit: Guys, I already have 100+ dms of people asking me to help with their store. Unless you wana pay me a billion bucks, please don't spam me XP
submitted by Shaylabay to dropship [link] [comments]

Welcome to the Sub! YES, its really free. (No Credit Card Required)

Welcome to the Sub! YES, its really free. (No Credit Card Required)
You read that right.
You have finally found out how to get a free website.
Yes, actually free. REALLY FREE! You won't even need your credit card!
In fact, you are going to get three free websites. Exactly how you want them!
They can link to anywhere you want, or even sell products, services, or downloads!
No catch! All you need is an email address...
To use some of the most powerful landing page and sales funnel building software on the planet!
Whats more? Thanks to their amazing affiliate program, you can get paid RECURRING MONTHLY COMMISSION for recommending this free product to your friends! If they ever decide to upgrade for more features, YOU GET PAID MONTHLY! Simple as that!
Skeptical? Click the link and see for yourself:
submitted by Spendcryptohere to Make_A_Free_Website [link] [comments]

CASE STUDY - Growing Another Purchased Affiliate Site - Attempt #2 - Month 1 (April 2020)

Here we go again! I did a very active Case Study on this subreddit of taking a site from $1,000/mo to now $13,000/mo, selling it, retaining 25% equity, and still managing the site for a fee. Read all of that here in Month 10 of the Case Study. That site is doing well. We closed in on $13,000 profit in April 2020
I am back with another case study. Similar to the first case study, I also purchased this site very recently. Let's get started with where the domain stands as of when it was purchased.

Case Study Website Details

Why Did I Buy This Site

Let's get started on what I did in April 2020 right after buying the website.

Month 1: April 2020

I had a full month in April 2020 to stabilize the site, plus a few days in late March 2020 as well.
Let's start with some April 2020 stats and then we can get into the nitty-gritty of what I did to increase income:

Quick Wins for April 2020

Whenever I acquire a website, I like to go for quick wins. Here are the quick wins that I did within April 2020.

Conversion Rate Optimization (CRO)

If a website has traffic, it's easier to increase income through Conversion Rate Optimization. That's exactly what I did.
  1. Add more affiliate links: Affiliate links were missing on a few critical places on the main landing page of the website.
  2. Added Comparison tables above the fold
  3. Added Amazon Native Ads at the bottom of each post

Improve On-Page SEO

  1. Increase page speed, caching, etc: Changed server hosting to Digital Ocean with plugins like WP Rocket, and services like Cloudflare to make the site much faster
  2. Optimize Image size: Ran the site through ShortPixel to reduce image size
  3. Related Articles: pages on the website did not have any related articles at the bottom of the articles. Users were left with a "dead end" after reading the article. Adding a Related Post plugin increased the Number of Pages view, and decreased the Bounce Rate on the website immediately.
  4. Interlink Articles: Installed Link Whisper plugin. Use the plugin to easily link all of the articles to high-traffic potential articles.

Keyword Research

Using AHREFs, I found hundreds of product-related keywords. Since my domain is strong, I don't really care how much competition the keywords have as my site is an authority in the niche and it will take the top 3 positions rather quickly.
My focus now are keywords with the following format "Best X...", "X vs Y", and "X review". These are easy to rank for and very lucrative.

Content, Content, Content

Using the same process as in my first Case Study, I immediately hired a team of writers. Currently, I have 8 writers. Of those, 3 writers do hands-on reviews for brands that want to sponsor reviews. The others have some background in the niche but I do not give them products to review.
As I said, all of the writers are experts in the niche. Therefore, they actually have many of the products being reviewed. I make sure they write in the 1st person, share personal experiences, provide actual images of the products, etc. This provides a much more valuable article!

Integrated More Amazon Affiliate Links

The previous owner was not strongly promoting Amazon or any network for that matter. They were doing it as a hobby.
Comparison Tables: I immediately implemented comparison tables. I created my own HTML+CSS table so that I can embed both Amazon and other affiliate network links. I use AAWP to create the Amazon links that get embedded into my handmade tables. The tables look great on Desktop and Mobile.
Amazon Native Ads: I usually put one of these at the bottom of each post.

Applied to Other Affiliate Networks

Amazon cut commissions in April. This has caused many affiliates to diversify income. This was part of my plan anyway since most of the manufacturers I am promoting have private affiliate networks through Impact Radius, AvantLink, or Commission Junction.
Therefore, I applied to these networks. I currently am accepted to over 80 company affiliate programs through these networks.
The challenge that this site has is that most people buy random stuff in the niche when going to Amazon. Therefore, other programs will only work if these criteria are met:
If these are not met, then it makes no sense to promote such a product. Smaller priced products should be promoted through Amazon since you have a high chance of extra products being purchased.
Each niche is different. Do your own research on this.

CPA Offers

The niche I am in has many CPA offers through private networks, Clickbank, etc. Of the revenue generated above, $500 or so is from CPA offers.
I was accepted to a private CPA network with specific offers for this niche. Looking to expand into CPA offers over time with this site.

Email Newsletters

There are over 3,400 email subscribers. I have everything set up in Aweber costing about $50 per month.
Using Elementor, I setup popups on the site to capture email subscribers. I am getting about 10 subscribers per day average.
The email list has generated about $200 of revenue so far. This is how I structure the email blasts:
The email list generates traffic back to the site plus gets some revenue coming in. I will be testing the email list over time to see what sticks.
This is my first time with email lists so if you all have any suggestions do let me know.

Social Media

The social media following is above 180,000 for this site on it's Facebook page. The strategy is simple. Using, I schedule out articles 1 month in advance, 4 times day.
My strategy is as follows:
  1. Share Informative articles on the site
  2. Share Buying Guides
  3. Share CPA offers
  4. Share Product review articles with a link to Amazon or another network where the user can buy the product. hoping to generate a nice income from the Facebook following as well
Trying to continue growing the Facebook page. Any advice on how to grow apart from what I am doing, please let me know

June 2020 Plans

Here is what I plan to do in June 2020:
What do I expect in June 2020:
Thanks for reading! I hope you found some tidbits here that was useful. Questions, comments, and criticism welcome!
I started a free newsletter where you can read more details of my case studies, how to buy grow sell sites, and more. I have 12 years of experience in this industry and sharing my expertise through the newsletter.
You can join here:
submitted by msar123 to juststart [link] [comments]

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